Benefit of China Enterprise UK & CEL Sheetmetal

The Client

A company in the point of sale drinks' market was experiencing difficulties and was subsequently struggling to be competitive in such an aggressive marketplace. Their margins were being eroded and business levels were flat.

Objectives

• To cut costs
• Be competitive
• Restore margins
• Business improvement and success
• Growth

Solution

• Chinese manufacture
• Products to be delivered from CEL's warehouse in Telford against a weekly kanban
• To include
• Welded sheet metal fabrications
• Turned parts
• Pressings
• Stampings
• Injection mouldings
• Bottom line saving of 30%

Result

• Contract awarded to the value of £350,000, annually, which is now £500,000 and rising
• Customer able to re-establish competiveness
• Margins restored
• Business levels more buoyant
• Successive record years
• Excellent profitability
• Booming customer base
• All new product ranges and designs developed taking into consideration Chinese manufacturing methods
• CEL also offers its customer the opportunity to supply fast turnaround requirements from a UK source as well as producing lower volume production runs not having suitable volume for Chinese manufacture